Manufacturers’ Agents shall…
1. …always act in accordance with the principles of good faith and fair dealing towards both their principals, customers and other Manufacturers’ Agents.
2. …constantly strive to establish long lasting business relationships between their principals and customers.
3. …constantly strive to safeguard the image of the principal towards the market.
4. …ensure that the best possible level of communication and understanding is attained between their principals and customers.
5. …never make warranties in excess of the warranties given by the principal.
6. …avoid any form of misrepresentation.
7. …not represent directly competing products or services where this would be inconsistent with their duties towards their principals.
8. …recognise their business activities as an imperative part of the sales organisation of their principal.
9. …constantly safeguard and improve the image of the Manufacturers’ agency profession.
The MAA Code of Practice is identical to the IUCAB Code of Ethics. This was written by the Internationally United Commercial Agents & Brokers Legal Working Group which consists of leading Agency lawyers from around the world including the MAA’s legal advisors. IUCAB member associations are asked to invite their members to comply with the above ethical standards as recommended by IUCAB.
The Manufacturers' Agents' Association 